![]() Supermarkets like all the products to be packed because it makes it easier to put them neatly on the shelves. The consumers are of course happy to get cheaper products, but they should also keep in mind the influence supermarkets have on the environment. If the farmers don't agree to that price, supermarkets start to look for the cheapest possible products abroad instead. To offer the lowest price the supermarkets need to buy milk from dairy farmers very cheaply, so big supermarket chains agree on a very low price and dictate it to farmers. Supermarkets like to use things such as milk and bread, which are at the top of almost everyone's shopping list, to attract customers. That makes these companies extremely powerful, especially when they deal with small businesses, for example farmers. In the UK 90% of all food is bought at five different supermarket chains. ![]() Nowadays supermarkets are as British as football and cricket. Later the new shop organisation spread widely throughout European countries. ![]() Although there was a high risk of stealing, the owner found the new shop's organisation more effective because it allowed him to reduce the number of shop assistants. The main advantage of the new American store was that the goods were stocked on the shelves, so the customers could take their own goods and bring them to the front of the store to pay for them. It is believed that the idea of supermarkets first belonged to an American businessman who opened a self-service grocery store in 1916.
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